Podcasting

Get your website talking directly to your customers and potential clients!

Add a personal touch to the services or products you provide by giving your website a more human feel by using audio?

The voice is a very powerful marketing tool - use it!

Set of Podcast Buttons

What exactly is Podcasting?

Podcasting is the process of recording audio and video broadcasts which can be hosted on a website for people to download or subscribe to.

Ideal for any business wishing to use audio or video as a means of marketing and communicating, using new technology.

How much more inviting and interesting would it be for your customers to be able to hear about the products and services you offer in a friendly voice?

Shed Dwellers can record a professional podcast in the form of an interview or a series of adverts, news updates which you can:

  • use as a fantastic marketing tool
  • keep your current and new clients up to date by subscribing to your podcast
  • provide as a download on your website
  • use to send as an attachment with emails (both audio and video files are small enough to be attached)
  • send as a cd along with your brochures to clients

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    What are Podcasts?

    Basically they're like audio magazines. Once you subscribe to a podcast on a website or through a podcast directory like iTunes or Juice, you can expect to receive a new episode on a regular basis automatically.

    Generally most people use Outlook to receive their emails automatically, you need to download and host on your desktop a newsreader/aggregator like iTunes that will receive your podcasts automatically.

    Instructions on How to Subscribe to Podcasts

    Diagram showing the process of a Podcast

    What is so unique about Podcasting

    The basic concept is that podcasters (individual broadcasters like Shed Dwellers) can deliver their content to an audience (subscriber/downloader) who wants to listen or watch at their leisure rather than that at a pre-programmed time.

    The beauty of podcasting is that it can be about any subject, awareness raising, help the most boring product or service sound wonderful, give it that wow factor.

    Could Podcasting be a Fad/Trend

    To suggest that Podcasting is just a trend of our time, could be similarly said about business and personal websites - where would we be without them?

    As an example 70% of new cars sold now have some form of mp3 connection.

    The global company National Semiconductor have identified that podcasting is the best method of communicating with their workforce, so much so that iPods have been issued to their 8500 members of staff.

    With regards to key industry sectors, training organisations are becoming aware of the benefits of audio and video podcasting. The message is easy to consume but more importantly people can choose when and where to listen and watch.

    ©2005 Shed Dwellers

Prepare to Podcast

The key to recording quickly and efficiently in any studio is preparation.

 

  • Think about the questions you want to be asked and the answers you wish to give.

  • Make the content as precise and to the point as possible - try not to ramble on.

  • Before the time comes to record, try rehearsing the kinds of things you want to say.

  • Or write them down in bullet points or notes.

When recording don't worry if you make a mistake or say the wrong thing, just take a breath, start again and we can edit it later.

When speaking into the microphone, speak clearly and project your voice.

Talking with a smile tends to make it come across more positive.

BUT MOST OF ALL - HAVE FUN!